Brand creation, naming, rebranding, packaging and editorial
A branding process is much more than a name and an image, you have to take into account the history of the brand, highlight its attributes, its values and what its objectives.
In this process we have to take into account a set of fundamental elements for creating a solid and reliable branding. Thus, some of the most important aspects are: visual identity, typography to be used, signature and tone definition. In the creation process we contemplate all the essential points of the brand so that the end result is a strong, consistent and effective perception of the final consumer in relation to your brand.
Marking digital presence, through a well-structured website, is the first step to establish a good relationship with your customers (and consequently increase the likelihood of selling).
Branding is a way of extolling what makes your offer different and more desirable than that of the competition.
The process of designing a logo should reflect the essence of the brand and help identify it with its target audience.
Copywriting is how your brand communicates with the outside world – the world. It’s the verbal version of your logo and identity. It is essential to define the best type of content to use, as well as the best approach, to appropriate each strand to its target and to the different channels.