<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Consultancy &#8211; HUME Consulting</title>
	<atom:link href="https://hume.pt/en/service-category/consultancy/feed/" rel="self" type="application/rss+xml" />
	<link>https://hume.pt/en/</link>
	<description></description>
	<lastBuildDate>Mon, 20 Dec 2021 16:38:30 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0</generator>

<image>
	<url>https://hume.pt/wp-content/uploads/2021/11/favicon.png</url>
	<title>Consultancy &#8211; HUME Consulting</title>
	<link>https://hume.pt/en/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>MARKETING &#038; ADVERTISING</title>
		<link>https://hume.pt/en/service/marketing-advertising/</link>
		
		<dc:creator><![CDATA[adminhumesamiro#]]></dc:creator>
		<pubDate>Mon, 20 Dec 2021 16:38:30 +0000</pubDate>
				<guid isPermaLink="false">https://hume.pt/service/marketing-advertising/</guid>

					<description><![CDATA[We put our experience at the service of our clients in the different areas of intervention: software, web, marketing, communication.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Based on the needs and interests of your brand and target audience, we define effective communication and marketing strategies focused on conversion.</p>

<p class="wp-block-paragraph">Effective communication is the cornerstone of marketing and advertising.</p>

<p class="wp-block-paragraph">The right words accompanied by an impactful image are the key to a brand&#8217;s success.</p>

<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><em>On a website your brand is visible all over the world, on all devices, all the time. That&#8217;s why website creation is so important.</em></p></blockquote>

<div id="block-421f1a-a703-40" class="wp-block-gutenbee-accordion block-421f1a-a703-40" data-collapse-others="true"><style>.wp-block-gutenbee-accordion.block-421f1a-a703-40 .wp-block-gutenbee-accordion-item-title { color: #ffffff; background-color: #05294c; }</style><div class="wp-block-gutenbee-accordion-item wp-block-gutenbee-accordion-item-expanded"><div class="wp-block-gutenbee-accordion-item-title">STRATEGY</div><div class="wp-block-gutenbee-accordion-item-content-wrap"><div class="wp-block-gutenbee-accordion-item-content"><p class="wp-block-gutenbee-accordion-item-text">We believe that strategic planning can be the key to the success of marketing actions. In each project, we analyze market trends and define a plan aligned with your brand objectives, working the various <em>touchpoints</em> consistently and effectively.</p></div></div></div><div class="wp-block-gutenbee-accordion-item"><div class="wp-block-gutenbee-accordion-item-title">CREATIVITY</div><div class="wp-block-gutenbee-accordion-item-content-wrap"><div class="wp-block-gutenbee-accordion-item-content"><p class="wp-block-gutenbee-accordion-item-text">Creativity is a gateway to the consumer&#8217;s mind. To this end, we materialize the creative potential of the brand in various communication formats in order to positively impact its target audience.</p></div></div></div></div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>BRAND MANAGEMENT &#038; COMMUNICATION</title>
		<link>https://hume.pt/en/service/brand-management-communication/</link>
		
		<dc:creator><![CDATA[adminhumesamiro#]]></dc:creator>
		<pubDate>Mon, 20 Dec 2021 16:36:22 +0000</pubDate>
				<guid isPermaLink="false">https://hume.pt/service/brand-management-communication/</guid>

					<description><![CDATA[Good strategies build great brands. We create value for your brand through a well-defined strategy.]]></description>
										<content:encoded><![CDATA[
<p class="has-normal-font-size wp-block-paragraph">Strategic planning, brand communication and integrated media planning.</p>

<p class="has-normal-font-size wp-block-paragraph">The proper combination of good design and good copywrite will make your company differentiating. To this end, we combine a design that is appealing and effective communication with the aim of positioning your brand, product or service in the market and in the minds of its consumers. </p>

<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><em>Creating a connection with people is important for all businesses, and good design can incorporate attributes that consumers are attracted to.</em></p></blockquote>

<div id="block-a3725a-cdee-49" class="wp-block-gutenbee-accordion block-a3725a-cdee-49" data-collapse-others="true"><style>.wp-block-gutenbee-accordion.block-a3725a-cdee-49 .wp-block-gutenbee-accordion-item-title { color: #ffffff; background-color: #05294c; }</style><div class="wp-block-gutenbee-accordion-item wp-block-gutenbee-accordion-item-expanded"><div class="wp-block-gutenbee-accordion-item-title">DESIGN</div><div class="wp-block-gutenbee-accordion-item-content-wrap"><div class="wp-block-gutenbee-accordion-item-content"><p class="wp-block-gutenbee-accordion-item-text">All this creative design process must follow a methodology and it will be essential to make a good analysis and plan and then be able to design. Based on the objective of communication and the best practices of UX (user experience) and UI (user interface), we explore colors, fonts, shapes, sizes, iconography in order to create an emotional connection and recognition of your brand.</p></div></div></div><div class="wp-block-gutenbee-accordion-item"><div class="wp-block-gutenbee-accordion-item-title">COMMUNICATION</div><div class="wp-block-gutenbee-accordion-item-content-wrap"><div class="wp-block-gutenbee-accordion-item-content"><p class="wp-block-gutenbee-accordion-item-text">Design and copy come together in creating a narrative. It is essential to transcribe the essence of an entity, product or service. They work together with the client throughout the creative process, from analysis to the development of the desired communication material, so that the result is the most advantageous for our client.</p></div></div></div></div>

<p class="wp-block-paragraph"></p>

<p class="wp-block-paragraph"></p>

<p class="wp-block-paragraph"></p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
